PlanetPlay and UNICEF to unite gamers for global impact

 We're incredibly proud to announce a new partnership with UNICEF that will bring together game studios, publishers, players and platforms in support of children around the world.

Through this collaboration, PlanetPlay and UNICEF will work together on scalable, games-led fundraising and awareness initiatives designed to make it easier than ever for the games industry to contribute to meaningful social impact.

The first major initiative under this collaboration will be the PlayForEveryChild PC Games Collection in Support of UNICEF, which will feature a curation of PC games and launch in October 2026.

PlanetPlay is now calling on game studios, publishers and platform partners to contribute titles and join the Collection, which will be sold exclusively on the PlanetPlay games marketplace. 

100% of PlanetPlay’s net profits from the PlayForEveryChild PC Games Collection will be channeled to UNICEF’s work for children, that ranges from education and healthcare programmes to climate resilience and emergency response.

A New Model for Games & Global Impact

PlanetPlay will act as the PlayForEveryChild PC Games Collection’s dedicated integration and delivery partner, providing the infrastructure, storefront, campaign management, reporting and donation transparency needed to activate large-scale games impact initiatives.

The Play for Every Child PC Games Collection offers games studios and publishers of all sizes a meaningful and highly scalable way to support PlanetPlay's fundraising efforts for UNICEF’s work, enabling broad participation across the industry.

The Collection builds on PlanetPlay’s ongoing Play2Act in-game survey initiative, developed in collaboration with the United Nations Development Programme (UNDP). Since its launch in 2024, Play2Act has:

• Engaged 200,000+ players across 190 countries
• Captured global insights on climate, sustainability and social challenges
• Contributed data to UNDP’s SparkBlue platform, helping inform policymakers and international organisations

The PlayForEveryChild PC Games Collection in Support of UNICEF extends this work, moving from insight to action by giving players a direct way to support real-world programmes.

Join the PlayForEveryChild PC Games Collection

Studios and publishers interested in participating in the PlayForEveryChild PC Games Collection are invited to contact the PlanetPlay team by June 30th to ensure inclusion ahead of the October launch.

To learn more, visit https://partners.planetplay.com or contact Felix Bradshaw here.

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*UNICEF does not endorse any brand, company, product or service.