ZeptoLab and PlanetPlay unite Bullet Echo players for World Wildlife Day

ZeptoLab has joined PlanetPlay’s award-winning Make Green Moves campaign to mark World Wildlife Day (March 3) with a special in-game activation in its hit tactical shooter Bullet Echo.

Running until March 6, the Bullet Echo Wildlife Festival demonstrates how competitive mobile titles can integrate sustainability into live ops, without compromising gameplay intensity or player experience.

A Wildlife Festival Built for Live Ops

With over 10 million downloads and approximately 120,000 monthly active users, Bullet Echo is one of mobile gaming’s most dynamic team-based shooters. For World Wildlife Day, ZeptoLab introduced a limited-time event designed to feel native to the game’s competitive ecosystem.

The Bullet Echo Wildlife Festival invites the game’s global player base to help protect the natural world through exclusive rewards, daily challenges and limited-time DLC.

As part of PlanetPlay’s ongoing Make Green Moves campaign, profits from the Wildlife Festival after developer revenue share and transaction costs will support Gold Standard-certified environmental projects spanning reforestation, clean energy, and water conservation.

Wildlife-Themed Rewards

The Bullet Echo Wildlife Festival will see players take part in a themed in-game celebration featuring exclusive ‘Panda’ cosmetic rewards and progression bonuses, unlocked by completing daily challenges across different game modes using rotating character classes, encouraging everyone to experiment with new strategies and playstyles.

Two limited-time offers will be available depending on a Bullet Echo player’s Trophy level, priced at $5 and $15. Rewards include:

Exclusive Panda Profile Avatar
Joker Cards
In-game currencies (Bucks, Nuts, Coins)
Random personal and squad gear
Valuable progression boosts

Games That Create Impact

Bullet Echo’s Wildlife Festival builds on growing evidence that players are keen to engage with green-themed content when it is integrated in an entertaining and authentic way.

PlanetPlay’s global Play2Act research initiative, developed with the United Nations Development Programme (UNDP), has shown that 79% of players exposed to environmental content in games went on to make greener lifestyle choices.

PlanetPlay has to date channeled over $2.2 million into Gold Standard certified environmental initiatives through its PC games marketplace, in-game activations, and industry partnerships. Projects supported include biodiversity restoration, cleaner cookstoves in Kenya, renewable energy initiatives and reforestation efforts.

For studios, our green activations don’t require heavy development lift or gameplay compromise. When designed as plug-and-play live ops moments, they can enhance engagement while delivering measurable impact.

Vyacheslav Konchits, Head of Player XP at ZeptoLab, said: “For World Wildlife Day, we're dropping the Wildlife Festival into Bullet Echo. Partnering with PlanetPlay lets our community do some real-world good without turning the arena into a nature documentary. The food chain stays competitive – we're just helping the wild, too!”

Get in touch with the PlanetPlay team to explore how your game can play for the planet.

Read more about how PlanetPlay creates impact in our 2025 Progress Report.