Flick x PlanetPlay
In December 2022, Flick Solitaire partnered with artist Aliaga Mirguseinov and PlanetPlay to create a special card deck “the Winter Wish” for purchase in the game. Sales from the deck generated donations for PlanetPlay’s climate project in Kenya.
Media
Outcomes
Flick Solitaire saw a 2.3x increase on average deck sales purchased in the same period.
The “Winter Wish” deck saw 3.5x increase vs average IAP revenue.
The “Winter Wish” deck sold at 2.6x increase on average IAP items sold in game.
About the Partnership
Starting in December 2022, Flick Games partnered with PlanetPlay to incorporate a climate action campaign into its game title, Flick Solitaire. The partnership saw the creation of a special seasonal deck in game called "Winter Wish," featuring original artwork by Aliaga Mirguseinov. Each time a player purchased the deck, $1.50 was donated directly to PlanetPlay’s on-ground climate project through its integrated API.
About Game and Studio
Flick is building the ultimate card game platform with a thriving creator economy - all around art and artists. Since its launch in June 2020, they have partnered with amazing new artists - every single month - who have designed exclusive decks for players to love and collect. Diversity is core to FLICK as they wield their game as a platform to raise awareness and represent the beautiful range of communities, cultures and traditions from all over the world. Experienced, wise and unabashed, they are a small team reimagining solitaire for a new generation of lifelong players.